The company name ‘Fashion Group Hyungji Co., Ltd.’ was announced when we declared a new vision that Hyungji Apparel Co, Ltd. will advance toward general fashion company in December 2009. Fashion Group Hyungji Co.,Ltd. encompasses strategic expansion plan to a range of clothing and distribution channels including men’s wear and outdoor look from past apparel company. It also includes business goal and long-term vision to penetrate more sectors connected to fashion. Fashion Group Hyungji Co., Ltd. seeks to be No.1 global company as well as in Korea that improves quality of live and distribute pleasure for your total lifestyle.
In the CI, the alphabet ‘h’ repeated and naturally handwritten in the symbol is called ‘h flower’, symbolizing happiness that Fashion Group Hyungji has always been presenting to the world.
The ‘h flower’ with a motif of the initial letter ‘h’ represents not only the management philosophy, but also the ultimate goal to become the No. 1 fashion firm that takes the lead in the Korean fashion industry and confidence in our vision towards leading global fashion group.
The color of CI consists of Hyungji Orange which embodies warm enthusiasm, happiness, and uniqueness and Hyungji Blue Gray to express rational but elegant sense.
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