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We create fashion clothing
that brings happiness
Fashion clothing can be enjoyed as culture that
makes the life more pleasant and comfortable.
makes the life more pleasant and comfortable.
With more customers recognizing the efforts and looking for our products based on trust, the smile spreading on their face became my duty and reward. There were numerous challenges ahead of us and sometimes we failed.
Despite adversity, an unshaken value was on high-quality product and credible brand. Crocodile Ladies, launched in 1996, was an oasis in the desert for women aged 30 to 50 to find a wide selection of exquisite women’s wear. It grew into the meeting place for women where they can have a pleasant chat and learn about fashion. More stores with a green crocodile appeared across the country.
Fashion industry is a sector that new ideas, imagination, and unique conception will drive unlimited creativity. In this context, it is deemed to be the right destination that realizes creative economy, which is a focal point of the new government since 2013, and generates high value-added. With great passion toward fashion businesses, we presented new products that customers have never experienced and made a miracle to successfully deliver happiness to customers and store managers based on trust, which is we say one of the greatest feat for creativity in history. Now, Hyungji is making greater presence in women’s, men’s wear, outdoor clothing and shoes/bag&Acc. We recently entered logistics sector and will take it as a growth engine for future business.
As the Korean textile industry made the Miracle on the Han River in the 1970s, Fashion Group Hyungji will be at the forefront to enable the fashion industry to lead the 21st century information age and Korean way in the world.
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