Market share No.1 woman’s Casual brand
Crocodile Ladies
Since its inception in Singapore in 1947, Crocodile has been loved as a global fashion brand based on its long history. Crocodile Ladies was launched in Korea, first in the world, targeting women aged 30s-50s and has widely been known as the No.1 woman’s fashion brand which successfully created a blue ocean in the adult casual wear market. Especially it is designed with an emphasis on fitting for middle-aged women and providing various lines divided by concepts.
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Launching
March, 1996
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Model
Jiwon HA
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Concept
Practical casual clothing with high quality and reasonable price
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Distribution
Road side stores and Department stores
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Product category
Business, Sports, Eco-mile line